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New fun activity pack take Trutex brand to top of the class

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Through research, Trutex discovered that their long established schoolwear brand required more exposure to parents. We looked at how Trutex had been recently marketing their brand and found that although they had successfully aimed their efforts at independent retailers, they had not made a strong connection with their ultimate customers, schools & families. Something had to change!

Beyond recommended they now widen their sights. The new Spring Summer activity pack is just one of the new ways in which Trutex are shifting their strategy. Devised and designed by Beyond, the free pack is full to brim of fun activites for juniors aged 3 to 8, from baking monster cakes, bird feeding, a treasure hunt and bug hunt, and a colouring in competition with wildlife facts. Perfect for keeping little ones happliy entertained. A well known and followed Mum blogger has recently written; 'There is a fab idea on how to create a bird feeder for the garden and the monster cakes look delicious! These would be great to keep the kids entertained on car trips over the summer or rainy days indoors.'

Trutex have 50,000 free activity packs to give away to primary schools. If you would like to request some for your child's school, just email the schools address details with a contact name to kcottier@trutex.com

Let us know what you think! Do you have a product/brand which needs a targeted push in the junior market? Get in touch, we'd love to hear from you.